The Selling Concept is:   "The holistic business system required to effectively develop, manage, enable, and execute a mutually beneficial, interpersonal exchange of goods and/or services for equitable value."     (ASTD 2009)

 

 The Marketing Concept is:  “A philosophy, not a system of marketing or an organizational structure. It is founded on the belief that profitable sales and satisfactory returns on investment can only be achieved by identifying, anticipating and satisfying customer needs and desires”.  (Barwell)

 

You know that Sales is not Marketing and Marketing is not Sales
So do we.....